The V.E.S. difference :
All Organic Ingredients, Vitamin Infused, Creating Unsurpassed Taste with Minimal Calories.
Can you say the same of your other guilty pleasures?
Created from our 1000 year old recipe, V.E.S. Vodka is unlike any vodka you have experienced.
V.E.S. Gin is a spellbinding fusion of botanicals including pepperberry, finger lime, and cranberries.
Both our spirits use only the purest of water sources deliver an enthralling drinking experience.
Our premium spirits company was previously trademarked and named The Vitamin Alcohol Company. Our vision for The Vitamin Alcohol brand was to revolutionize/invigorate the current static alcohol market with a new concept: Our vitamin infused, organic alcoholic beverage, capable of mitigating the potential undesirable effects that customers would prefer to avoid.
As our company began garnering press and consumer attention, our competitors recognized the potential profitability of our product and attempted to block sales arguing that our company possessed an unfair market advantage due to the use of the word ‘vitamin’. The lobbying by our competitors resulted in the FDA rewriting their rules, regulations and consumer guidelines banning the use of the word ‘vitamin’ in any alcohol brand names.
Thus, we changed our strategy towards product promotion, and while our vision remains unchanged, we adopted a new brand identity, renaming our company V.E.S.
With our products gaining increased market enthusiasm, we are excited to launch our extraordinary, all natural, organic, nutrient-enriched spirits - V.E.S. Vodka and V.E.S. Gin.
V.E.S Vodka and V.E.S. Gin is distilled from only the highest quality ingredients, and as a result offer an experience unparalleled by that of any competitor's products.
For the Vodka base our sugarcane is grown with regular applications of a nutrient dense fertilizer, infusing the sugar cane itself with the vitamins that are in the finished product. It is the inclusion of these B and C vitamins that act to combat dehydration that can occur with consumption of spirits.
The water utilized for our products, is sourced locally from fresh, renewable sources. This patented combination of key vitamins along with stringent water purity standards truly sets our brand apart from that of our competitors.
Our strategy to transform the alcohol industry consists of three cornerstones which include:
* Maintaining consistent reliable product quality
* Encouraging accessibility across diverse global markets by sourcing our ingredients from the native locations in which we distribute V.E.S, in turn creating business revenue to bolster local economies
* Driving for price efficiency
The Global Spirits industry has shown a strong growth trend, increasing from $89.33 billion in revenue in 2009 to $113.78 billion to date. With industry Experts noting that, "changing trends in consumer preferences across the US spirits categories with a shift away from large-scale national brands as millennial consumers (21-34 year olds), fueled by the growth in social and digital media, seek products that are more batch produced, locally sourced and in general contain more craft."
In an expanding alcohol industry V.E.S is well-positioned to respond to the market demand for demonstrated artistry and craftsmanship, while creating local investment opportunities, with the potential of yielding higher industry returns as V.E.S. expands into new market regions.
V.E.S. is partnered with Duggan’s Distillers - A premier distillery in New York for distribution.
A major multimedia production company is handling the Marketing Strategy for V.E.S. This production company is spearheading our marketing campaign by featuring V.E.S in a reality-style show, as well as other appropriate media productions.
These strategic alliances promote brand awareness and recognition by providing both credibility and exposure for V.E.S resulting In increased market share by our products.